THE WORK
Boldly different
Boldly different and misfit by nature, just like its designer Ronald Fream. Mr. Fream refused to be like all the others. His handprint became known for challenging, bold and distinctive golf courses. As in the case of Fream. Fream was born between the hilly forest highlands and the windy seashore in maritime and historical Åminnefors. As if designer Fream had drawn his character on paper and knew the meaning of his name (Fream = misfit). This is how Finland’s first top-class golf course was born. Pioneer. Reformer. A brave trendsetter – naturally named Fream. Since then Fream has characteristically gone in a different direction than the others. And now the original story continues in a brightened fashion and with a clear direction
So if you dare, and we know you will, the question lies: Are you up for the challenge? Are you the one who beats Fream?
Nordcenter’s Fream is an old and well-known championship golf course, which is known especially for its challenge. With the brand renovation, we wanted to create a reason for golfers to drive more than 80 km to play golf. We wanted to make Fream known to all Finnish golfers and the feeling that the challenge of Fream should be experienced at least once a summer.
”Brand strategy, brand identity, photography, PR, marketing campaigns”
